A Strategic Consultancy Plan For Improve Prey Tattoo Parlor

Objective and overview The objective of this project proposal is to create a strategic consultancy plan to improve Prey Tattoo Parlor. Encho Ivanov is a young and talented tattoo artist, his studio; â€Å"Prey Tattoo† is in the small town of Dobrich, Bulgaria. Encho has just moved back to Bulgaria and opened his own business after working in a top tattoo parlor in London. Since Prey Tattoo is a one-person company, he needs help as soon as possible to figure out how the market is doing, to upgrade his client portfolio and to get his brand known. With this proposal, I want to help Encho achieve his vision, which is to be promoted and seen as a premium tattoo studio. He also wants to have values like the respect for clients, maintenance of great†¦show more content†¦Approximately about four to six clients per week, whilst in the studio he worked in London, he would usually have about four clients or more per day. I need to know why this is happening, and what we can do improve and attract more clients. Encho had already worked in Sofia, the capital of Bulgaria; he still has some of the research data he did for the tattoo parlors he worked in. For example, the designs that sold more were usually the smaller ones and there were more bookings during the summer time. The frequent clients were usually 18 to 45 years old and there was an equal average of women and men that got tattoos. Most of the customers became loyal when they were satisfied with their tattoos and would usually come back for more, as well as spreading word of mouth compliments to the artist that attracted friends of the clients to his studio. Apart from that and from all the other studios he has worked in, he noticed that most of them do not invest in marketing and advertising, apart from social media pages. Right now, Prey Tattoo Parlor does not have enough communication material and counts only with his business cards, the front of his studio (fixed banner) and his website. He also does not participate in local and international tattoo events and fairs, and this is of extreme importance. He is not happy with his website and he would like to update it, as well as to create new social media pages